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Technical SEO · Dublin, Ireland

Your site isn't broken on the surface. It's broken underneath.

I find what's quietly costing you rankings — speed, indexation, schema, architecture — and I go in and fix it. Not a report you hand to a developer. The actual work, done by one pair of hands.

diagnostic — clinic site · 4-week project
Mobile
49 85/100
Desktop
57 97/100
Indexed pages
28 48
Real project. Bloated CSS and JavaScript cleaned out, indexation corrected, Core Web Vitals moved into the green. Figures from PageSpeed, before and after.
The difference

Most audits stop where the work begins.

The market is full of people who'll sell you a PDF of problems and disappear. You're left to implement it yourself or pay a developer to. I do both halves.

A typical SEO audit

Findings, then you're on your own

  • A report of what's wrong
  • Handed over, then they're gone
  • You source and brief a developer
  • Fixes happen — or quietly don't
This

Found and fixed, by one person

  • The same rigorous audit
  • Four weeks of implementation
  • I do the work on your site myself
  • Before / after on every metric moved
What this actually looks like

A sample of what one recent project turned up.

Anonymised from a real four-week engagement. This is the kind of thing sitting under most service-business sites — invisible until someone goes looking.

CSS

Bloated CSS from a previous build

A previous team had left a large amount of unused and redundant CSS in the codebase, weighing the site down on every page load. Stripped it back to what the site actually uses — a direct, measurable speed gain.

JS

JavaScript dragging down load time

Render-blocking and leftover scripts were holding up the page before anything could display. Cleaned up, deferred what could wait, and removed what wasn't needed.

IDX

Most of the site wasn't indexed

Only 28 pages were making it into Google. Corrected the underlying issues and rebuilt internal linking — indexed pages climbed to 48, putting real money pages back in front of searchers.

CWV

Core Web Vitals failing

Mobile sat at 49 and desktop at 57 on PageSpeed. After the CSS and JavaScript work, mobile reached 85, desktop 97, and Core Web Vitals moved into the green — passing.

How it runs

Four weeks, three phases, one person.

Days 1–4

Audit

Full technical crawl, log review, Core Web Vitals, indexation and architecture. You get a prioritised findings list — what's broken, what it's costing, what I'll fix first.

Weeks 1–4

Fix

I go in and do the work. Not a report you hand to a developer — the actual implementation, on your site, by me.

Close-out

Verify

Re-crawl, re-test, before/after on every metric we moved. You see exactly what changed and why it matters.

What it costs

Fixed-price, scoped per site.

Priced against the real alternative: an audit fee plus weeks of a developer's time to act on it. Bundled, by one senior hand, it usually comes in lower — and it actually gets done.

€2k€4k

Final figure depends on site size and scope. You'll know it before anything starts — no open-ended retainers, no surprises.

  • Full technical audit & prioritised findings
  • Four weeks of hands-on implementation
  • Core Web Vitals, indexation, schema, architecture
  • Before / after verification at close-out
Straight answers

Questions worth answering before you ask.

How much does a technical SEO audit and fix cost in Ireland?+

Projects run €2,000–€4,000, depending on site size and scope. Many agencies quote €5,000–€10,000 for comparable technical work — often because it passes through several hands and layers of overhead. This is the same work done directly by one senior person: the audit plus four weeks of implementation, not a report you're left to action yourself.

How is this different from a normal SEO audit?+

Most audits hand you a PDF of problems and walk away. You're then left to implement it yourself or pay someone else. I find the problems and fix them — crawlability, site speed, schema, architecture — over a defined four-week project.

How long until I see results?+

Many technical fixes show up within four to eight weeks as Google re-crawls — indexation corrections and speed improvements especially. You'll see the before/after metrics at close-out regardless.

Do you work with e-commerce sites?+

No. This is focused on service-based businesses — clinics, professional services, trades, B2B. It keeps the work sharp and the results predictable.

Who actually does the work?+

Colin does. One person, start to finish. You're not handed to a junior account manager after the sales call.

Colin O'Brien, technical SEO consultant, Dublin Next step

Send me the URL. I'll tell you what's wrong.

One site, service-based, in Ireland. I'll take a real look and tell you straight whether there's work worth doing — and what it would take.

Colin O'Brien, Dublin