Technical SEO for solicitors · Dublin, Ireland
Win the high-value clients who are searching right now.
Dublin is dense with law firms, and someone needing conveyancing, probate, family or injury advice compares a few of them in minutes — and one client can be worth a great deal. If your site is slow, missing from Google, or failing Core Web Vitals, they instruct the firm that shows up first. I find what's broken and fix it.
Most law-firm SEO stops at a report.
Plenty of agencies will audit your firm's site and hand you a PDF. Then you're left to find a developer and hope it gets done. I find the problems and fix them.
Findings, then you're on your own
- A report of what's wrong
- Handed over, then they're gone
- You source and brief a developer
- Fixes happen — or quietly don't
Found and fixed, by one person
- The same rigorous audit
- Four weeks of implementation
- I do the work on your site myself
- Before / after on every metric moved
What a recent project turned up.
From a real four-week engagement. These are the issues sitting under most professional-services sites — invisible until someone goes looking.
Bloated CSS from a previous build
A previous team had left a large amount of unused and redundant CSS in the codebase, weighing every page down. Stripped back to what the site actually uses — a direct, measurable speed gain.
JavaScript dragging down load time
Render-blocking and leftover scripts held up the page before anything could display. Cleaned up, deferred what could wait, removed what wasn't needed.
Most of the site wasn't indexed
Only 28 pages were making it into Google — practice-area pages for conveyancing, probate and litigation among the missing. Corrected the underlying issues and rebuilt internal linking; indexed pages climbed to 48.
Core Web Vitals failing
Mobile sat at 49 and desktop at 57 on PageSpeed. After the CSS and JavaScript work, mobile reached 85, desktop 97, and Core Web Vitals moved into the green — passing.
Fixed-price, scoped per firm.
Priced against the real alternative: an audit fee plus weeks of a developer's time. Bundled, by one senior hand, it usually comes in lower — and it actually gets done.
Final figure depends on site size and scope. You'll know it before anything starts.
- Full technical audit & prioritised findings
- Four weeks of hands-on implementation
- Core Web Vitals, indexation, schema, architecture
- Before / after verification at close-out
Solicitors ask these first.
Why does technical SEO matter for a law firm?+
Clients with a legal need — buying a house, a bereavement, an injury, a family matter — search at an urgent moment and compare a few firms quickly. One instruction can be worth a great deal. If your site loads slowly on mobile, isn't fully indexed, or doesn't surface for your practice areas, you lose that client before they ever read your bio. Technical SEO fixes the foundation so your firm shows up when it counts.
How much does technical SEO for a law firm in Dublin cost?+
Projects run €2,000–€4,000, depending on site size and scope. Many agencies quote €5,000–€10,000 for comparable technical work. This is the same work done directly by one senior person: the audit plus four weeks of implementation, not a report you're left to action yourself.
Will this help me rank on Google and Bing?+
A clean technical foundation — fast pages, full indexation, proper structure — is what lets you compete for top positions on both Google and Bing, and increasingly to be surfaced in AI search. No honest SEO can guarantee a #1 spot, but fixing what's broken removes the technical barriers holding your rankings back.
Do you work with all practice areas?+
Yes — conveyancing, probate, family, personal injury, commercial and general practice. The technical issues are similar across them: slow mobile pages, poor indexation of practice-area pages, weak local signals. The fixes are the same rigorous work.
Do you only work with Dublin firms?+
Dublin is the main focus — it has the most firms and the fiercest competition to rank against — but no. The work is done remotely and I take clients from law firms across Ireland. If your firm is in Cork, Galway, Limerick or anywhere else, the same audit-and-fix applies.
Next stepSend me your firm's URL. I'll tell you what's wrong.
One firm's site, in Ireland. I'll take a real look and tell you straight whether there's work worth doing — and what it would take.
— Colin O'Brien, Dublin